Privacy Policy

1Introduction

bljl ("bljl", "we", "us", "our") operates the online casino and sports betting platform accessible at bljl.ws (the "Platform"). We are committed to protecting and respecting the privacy of every person who visits, registers with, or uses the Platform. This Privacy Policy ("Policy") sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read this Policy carefully to understand our practices regarding your personal data. By registering an account or continuing to use the Platform after this Policy has been published or updated, you confirm that you have read and understood its contents. If you do not agree with any part of this Policy, you should cease using the Platform immediately.

2Information We Collect

We collect personal data from you through three main channels: information you provide directly when registering or using the Platform, information generated automatically through your use of the Platform, and information received from trusted third-party partners such as payment processors and identity verification providers.

Information You Provide Directly

• Registration data: full legal name, date of birth, mobile phone number, email address, and residential address.
• Identity verification documents: national ID, passport or driving licence copy, proof of address documents such as a utility bill or bank statement.
• Payment information: mobile wallet identifiers (bKash, Nagad, Rocket, Upay account numbers) and transaction reference numbers. bljl does not store full card numbers.
• Communications data: messages, emails and live chat transcripts sent to or received from bljl support.
• Responsible gaming data: deposit limits, session alerts, cooling-off periods and self-exclusion requests submitted via your account settings.

Information Collected Automatically

• Device and connection data: IP address, device type, operating system, browser type and version, screen resolution, and mobile network operator.
• Usage data: pages visited, games played, time spent on each game, bets placed, session duration, login timestamps and navigation paths.
• Cookie and tracking data: session cookies, persistent cookies, and similar tracking technologies as described in Section 6 of this Policy.
• Transaction logs: deposit amounts, withdrawal amounts, bonus usage, game results and wagering history, retained for accounting and regulatory compliance purposes.

Information from Third Parties

• Identity verification services: confirmation of identity document authenticity and whether you appear on any sanctions, PEP (Politically Exposed Person) or self-exclusion registers.
• Payment processors: transaction status confirmations from bKash, Nagad, Rocket and Upay to reconcile deposits and withdrawals on your account.
• Fraud and AML screening providers: risk scores and alerts generated from your account activity to assist in identifying unusual or potentially suspicious patterns.

3How We Use Your Information

The table below summarises the main purposes for which bljl processes your personal data and the legal basis we rely on for each purpose.

Our Privacy Commitments to You

4Legal Basis for Processing Your Data

bljl processes personal data only where a valid legal basis exists. The legal bases we rely on are as follows:

• Contractual necessity: processing required to create and operate your account, process transactions and deliver the Platform services you have requested.
• Legal obligation: processing required to comply with AML, KYC, responsible gaming and other mandatory legal requirements applicable to our operations.
• Legitimate interests: processing carried out in bljl's legitimate interest in operating a safe, fair and commercially viable gaming platform, where such interests are not overridden by your rights and freedoms.
• Consent: processing for marketing communications and personalised game recommendations, which you may withdraw at any time without affecting your access to the Platform.

5Sharing Your Information

bljl does not share your personal data with third parties except in the limited circumstances described in this section. We do not sell your data. When we do share data, we require all third parties to handle it in accordance with applicable data protection principles.

Permitted Disclosures

We may share your personal data with the following categories of recipients, strictly for the purposes indicated:

• Payment service providers (bKash, Nagad, Rocket, Upay): for the sole purpose of processing deposits and withdrawals associated with your account.
• Identity verification and KYC service providers: to verify your identity and age, and to screen your details against applicable sanctions, PEP and self-exclusion lists.
• Fraud prevention and AML analytics providers: to detect and prevent fraudulent activity and financial crime on the Platform.
• Regulatory and law enforcement authorities: where we are legally required or compelled by a competent authority to disclose information about you or your account activity.

Game Content Providers

The games available on the Platform are provided by third-party game studios including Pragmatic Play, Evolution Gaming, Spribe, Ezugi and others. These providers may receive limited technical session data (such as a session token and game round ID) to facilitate game delivery. They do not receive your name, address, payment details or full identity data.

6Cookies and Tracking Technologies

bljl uses cookies and similar tracking technologies to operate and improve the Platform. This section explains what cookies we use, why we use them, and how you can manage your preferences.

Essential Cookies

Essential cookies are strictly necessary for the Platform to function. They enable core features including user authentication, session management, security token verification and remembering your language preference. You cannot opt out of essential cookies while using the Platform, as doing so would prevent you from logging in or using game features.

Analytics Cookies

Analytics cookies help us understand how players interact with the Platform — which pages are most visited, how long players spend in games, and where technical issues occur. This data is used in aggregate and anonymised form to improve Platform performance and user experience. You may opt out of analytics cookies by contacting [email protected].

Managing Your Cookie Preferences

Most modern mobile and desktop browsers allow you to view, manage, block and delete cookies through the browser's settings menu. Please note that blocking all cookies may impair certain features of the Platform, including your ability to remain logged in across sessions.

bljl does not use cookies to serve third-party advertising or to track your activity on other websites outside of the Platform.

7Data Retention

bljl retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply:

• Account and identity data: retained for the duration of your account and for a minimum of 5 years following account closure, in compliance with AML and KYC record-keeping obligations.
• Transaction and financial records: retained for a minimum of 5 years from the date of each transaction, or longer if required by applicable financial regulation.
• Support communications: retained for 2 years from the date of the last communication in a support thread, unless related to an open dispute in which case records are retained until the dispute is resolved.

When personal data is no longer required and no legal obligation to retain it exists, bljl will securely delete or anonymise it so that it can no longer be associated with your identity.

8Your Privacy Rights

As a user of the bljl Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with your full name and the email address registered to your account.

• Right of access: you may request a copy of the personal data bljl holds about you, free of charge, once per calendar year.
• Right to rectification: you may request correction of any inaccurate or incomplete personal data we hold about you.
• Right to erasure: you may request deletion of your personal data, subject to our legal retention obligations and any outstanding account balance or dispute.
• Right to restriction: you may request that we restrict processing of your data in certain circumstances, for example while a dispute is being investigated.
• Right to data portability: where processing is based on your consent or a contract, you may request your data in a structured, commonly used and machine-readable format.
• Right to object: you may object to processing based on legitimate interests, including direct marketing, at any time.

We will respond to all valid privacy rights requests within 30 days of receipt. In complex cases we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.

9Data Security

bljl implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction or damage. These measures include SSL/TLS encryption for all data in transit, access controls limiting data access to authorised personnel on a need-to-know basis, secure server infrastructure with regular vulnerability assessments, and documented incident response procedures.

While bljl takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. In the event of a data security incident that is likely to result in a high risk to your rights and freedoms, bljl will notify you without undue delay and will take all appropriate steps to contain and remediate the incident.

10Children and Underage Users

The bljl Platform is strictly intended for adults aged 21 and above. bljl does not knowingly collect personal data from any person under the age of 21. If you are a parent or guardian and believe that a minor has registered an account or provided personal data to bljl, please contact us immediately at [email protected]. Upon confirmation, we will delete the relevant account and all associated personal data without delay.

11Changes to This Privacy Policy

bljl reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations or Platform features. When material changes are made, we will update the "Last Updated" date at the top of this page and, where reasonably practicable, notify registered users via email or an in-platform notification.

Your continued use of the Platform after a revised Privacy Policy has been published constitutes your acceptance of the changes. We encourage you to review this Policy periodically to stay informed about how we protect your information.

12Contact Us About Privacy

If you have any questions, concerns or complaints about this Privacy Policy or about how bljl handles your personal data, please contact our support team. We take all privacy enquiries seriously and will respond promptly.

Our support team is available 24 hours a day, seven days a week, Bangladesh Standard Time (BST, UTC+6). All privacy-related correspondence is handled confidentially.